跑跑卡丁车漂移吧 关注:4,407贴子:44,089

机翻【运营预警2】nexon财报中有关于跑跑卡丁车:漂移的运营报告

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The Q1 start of KartRider: Drift was slower than planned due to lower-than-expected retention and lower than-expected pay rates. Feedback from players identified two key areas for improvement. First, some
users who are tamillar with the tranchise expected even more content than was provided at launch
comparing the volume with the original KartRider, which has been in service for close to two
decades
Second, some players felt the user interface on different platforms, especially on mobile
devices, was either confusing or not optimized to their play patterns
Our development and Live Operations teams are aggressively addressing these issues. We are of course remedying the volume of content, with a strong, consistent cadence of updates planned and in development for the game. Recently, we've seen improvements in retention rates and we believe that consistent additions of new content will improve engagement and monetization on all platforms. Given its long history and massive player base, we are very committed to the KartRider franchise, and know from
experience that if we focus relentlessly on incorporating feedback from customers, that the community will grow over time and ultimately become very robust
In March of Q1 we also launched Wars of Prasia, an MMORP
由于低于预期的留存率和低于预期的薪酬率,KartRider:Drift 的第一季度开始比计划慢。玩家的反馈确定了两个需要改进的关键领域。首先,一些
熟悉该系列的用户期望的内容比发布时提供的内容更多
将体积与已经服役近两年的原始卡丁车骑士进行比较
几十年
其次,一些玩家感受到了不同平台上的用户界面,尤其是移动端
设备,要么令人困惑,要么没有针对他们的游戏模式进行优化
我们的开发和实时运营团队正在积极解决这些问题。当然,我们正在补救内容量,为游戏计划和开发中的更新有很强的、一致的节奏。最近,我们看到保留率有所提高,我们相信不断添加新内容将提高所有平台的参与度和盈利能力。鉴于其悠久的历史和庞大的玩家基础,我们非常致力于 KartRider 系列,并且从
体验如果我们不懈地专注于吸收客户的反馈,社区将随着时间的推移而发展并最终变得非常强大
在第一季度的 3 月,我们还推出了 MMORPG Wars of Prasia
KartRider: Drift's revenue was below our outlook following the launch of Season 1, the official service, on March 9th as the game did not meet our expectations for attracting new users in the West and Japan nor
retaining existing users in Korea and Taiwar
KartRider:在 3 月 9 日推出官方服务第 1 季后,Drift 的收入低于我们的预期,因为该游戏没有达到我们在西方和日本吸引新用户的预期,也没有达到我们的预期。
保留韩国和台湾的现有用户
Operating income was up 46% vear-over-year and exceeded our outlook at 56.3 B ven as HR costs were
lower than expected due to lower-than-planned new recruitment and as we controlled marketing expenses on KartRider: Drift.
营业收入同比增长 46%,超出了我们 56.3 B 的预期,因为人力资源成本有所下降
由于低于计划的新招聘以及我们控制了 KartRider:Drift 的营销费用,因此低于预期。
(营销费用锐减或已截停。后续运营营销方面可能没多少了。)


IP属地:天津1楼2023-05-11 21:55回复
    会不会凉?


    IP属地:江西来自iPhone客户端2楼2023-05-13 08:50
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      棒子傻乎乎的老想讨好欧美日本用户 这些是马车的地盘怎么可能会让棒子攻过来?


      IP属地:广东3楼2023-05-13 09:17
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        欧美玩家基本不可能。跑跑这IP主要受众就是韩国和中国,欧美玩家放着马车不玩过来玩你跑跑?


        IP属地:陕西来自Android客户端4楼2023-05-13 09:45
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          别的不说,匹配的时候能不能干点别的啊


          IP属地:新疆来自iPhone客户端5楼2023-05-13 11:24
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            第一:把视角远近改回跟跑1一样,现在的视角无论是玩起来还是看起来,都缺少点速度刺激感,跑1的“大头”视角我一直觉得没必要改。
            第二:现在的车辆同质化严重,可以说都是换皮车,玩不了多久就腻味了,赶紧sr变形或者v1变形三段更新一个,这两种是最耐玩的


            IP属地:广东来自iPhone客户端6楼2023-05-13 11:32
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              老实说手游做得都比跑2好


              IP属地:新西兰来自iPhone客户端8楼2023-05-13 12:54
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                没cn用户,哪个运营商能活得久?


                白金拳圣
                贴吧拳王争霸赛中累计获取1000场胜利,去领取
                活动截止:2100-01-01
                去徽章馆》
                IP属地:辽宁来自iPhone客户端9楼2023-05-13 16:14
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                  把区给放开


                  IP属地:江苏来自iPhone客户端10楼2023-05-13 16:31
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                    傻鸟运营排斥国区用户早点似吧


                    IP属地:湖北来自Android客户端11楼2023-05-13 16:43
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                      什么时候把社交弄一下


                      IP属地:山东来自iPhone客户端12楼2023-05-13 19:35
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                        照这进度,估计漂移凉了,国服跑1都还活着呢


                        IP属地:广东来自Android客户端13楼2023-05-13 21:51
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                          快更新车吧 别老 更新点垃圾联动


                          IP属地:河北14楼2023-05-30 08:22
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                            你继续封国区号啊……


                            IP属地:四川来自iPhone客户端15楼2023-05-30 08:24
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                              真以为自己这卵游戏锁国区有人玩?


                              IP属地:湖南来自Android客户端16楼2023-05-30 10:28
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