XX商行的逆向物流运作模式的决策与评价
摘要
随着国内零售业的竞争加剧，物流管理逐渐成为零售企业的核心优势来源。逆向物流在零售业物流管理中所扮演的重要角色已为人们所意识，因而国内外零售企业开始注重其逆向物流的构建。这有助于提高顾客的忠诚度与满意度，进而强化企业竞争能力。尽管目前业内对逆向物流的理论研究与实践取得了一定进展，但是由于逆向物流在时间、地点、数量上面难以预测，并且逆向物流运作混杂，尚有很大发展空间。
因此，本文针对XX商行的逆向物流现状与存在的问题，分析其原因，通过构建决策树模型，决策XX商行的运作模式，构建外包模式流程，并用模糊综合评价法对新的模式进行评价。最后提出了完善外包模式的对策。本文的研究有助于XX商行强化逆向物流管理，降低经营成本，最终实现综合竞争力的提高。

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Evaluation of a Decision-making Method Designed to Optimize the Operating Model of Reverse Logistics for Retail Enterprise
——A Case Study of XX Commercial Company

As the competition in China's retail market intensifies, logistics management has served a core source of competency for retailers. Nowadays, the significant part reverse logistics plays in the logistics management of retailing market comes to be accepted by lots of entrepreneurs. Therefore, retailing enterprises at home and abroad have begun to pay considerable attention to the establishing of their reverse logistics system. This measure will help them increase customer loyalty and satisfaction, and thus will improve their competitiveness. Some progress has been made in the theory study and practice of reverse logistics. Nevertheless, due to the unpredictability of reverse logistics, its time, location and quantity, and its mixed operation, there is still much room for development.

我只翻译了其中一部分，有些看起来奇怪的句子不是我写的，是原作者弄的

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XX商行的逆向物流运作模式的决策与评价
Evaluation for Decision-Making in Reverse Logistics Operation Model
——A Case Study of XX Commercial Company
摘要
Abstract
随着国内零售业的竞争加剧，物流管理逐渐成为零售企业的核心优势来源。
As competition in China’s retail market intensifies, logistics operation has gradually become the focus where advantages can be derived by retail enterprises.
逆向物流在零售业物流管理中所扮演的重要角色已为企业家们所意识，
The important role which reverse logistics play in retail logistics management is well recognized by entrepreneurs.
因而国内外零售业都开始注重其逆向物流的构建。
As a result, retail operations, both inside and outside of China, are paying attention to their structuring of reverse logistics.
这有助于提高顾客的忠诚度与满意度，进而强化企业竞争能力。
Such helps to bolster customer loyalty and satisfaction, and in turn strengthens companies’ competitiveness.
尽管目前学者对逆向物流的理论研究与实践取得了一定进展，
Up to now, authorities have made significant progress in studies of the theories and practices of reverse logistics.
但是由于逆向物流在发生时间、地点、数量上面难以预测，并且逆向物流运作混杂，该学科尚有很大发展空间。

However, since it’s hard to predict such factors as timing, place and frequency of reverse logistics due to its randomness in occurrence, there are still plenty of academic work to do ahead.
因此，本文针对XX商行的逆向物流现状与存在的问题，
Therefore, this paper concentrates on the present operation and existing issues of reverse logistics in XX Commercial Company.
分析其原因，
Secondly, it analyses the reasons behind them.
通过构建决策模型，决策XX商行的运作模式，构建外包工作流程，并用模糊综合评价法对新的模式进行评价。
Thirdly, through building a Decision-making Model, it determines XX Commercial Company’s Operation Model, construct Outsourcing Workflow System, and evaluate the new model through Fuzzy Comprehensive Evaluation Method.
最后提出了完善外包模式的对策。
Finally, it proposes solutions to perfect Outsourcing Model.
本文的研究有助于XX商行强化逆向物流管理，降低经营成本，最终实现综合竞争力的提高。
Studies in this paper will be useful in strengthening XX Enterprise’s reverse logistics management, lowering its operating costs and ultimately realizing improvement in its composite competitiveness.

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